By a large margin, word of mouth is considered the most valuable channel overall for winning clients. Local business groups and industry conferences are also considered valuable ways to gain clients.

Google Rankings Matter Most to Businesses

The local marketing metrics most valued by local businesses are Google rankings. According to the survey, Google rankings are even more important to businesses than new customers and new leads.

The top 5 local marketing metrics valued by businesses are:

When preparing monthly reports for clients, focus on the highlighting the above metics.

For more insights on the local marketing industry in 2020, see the full survey here.