The top 5 most frequently offered services by local marketers include:

Link building is one of the less frequently offered services, the survey finds, with only half of local marketers offering it. So there’s an opportunity to stand out as a local marketer if you want to differentiate your service offerings from others.

SEO is Best for Attracting New Clients

Although it’s not the most offered service, or considered the most valuable, local marketers say SEO is the best online tactic for attracting new clients. Content marketing, LinkedIn, and PPC were cited as other valuable online channels.