Google My Business optimization, not website optimization, is considered the most valuable local marketing service in 2020.

According to BrightLocal’s annual local search industry survey, on-site optimization is now the second most valuable local marketing service.

The survey of 475 local marketers looks at the business practices, pricing, salary, and services offered by local marketers.

According to the survey, the top 5 most valuable services are:

Google My Business optimization is also the most frequently offered service by local marketers, with more marketers offering GMB optimization than traditional SEO.