Google Ads is launching a feature that makes it easier for advertisers to appeal policy decisions and get ads approved.

It’s not always bad actors that get their ads disapproved for policy decisions. As Google explains, it can also happen to advertisers with good intentions:

“Our advertising policies exist in order to protect users, advertisers and publishers from bad actors and ensure only high-quality ads are served across our platforms. But we understand that sometimes well-intentioned advertisers make honest mistakes, and we want to empower every business to get their ads up as soon as possible.”