Gen Z is Entering The Workforce: 30 Stats Marketing Managers Need to Know
To help you get an idea of how Gen Z talent could benefit your workplace in the future, here are 30 stats that you can keep in mind as they work their way into the labor force..
Gen Z Population
Source: Business Insider Intelligence
Skills and Strengths
Source: LinkedIn Learning
Source: Snapchat
Academic and Career Motivations
Source: 2019 Yellow Recruiting Study
Culture and Diversity
Relevant Behaviors
Drawing from the Gen Z Talent Pool
While Gen Z is still just stepping into the workforce, this age group’s versatility and adaptability might benefit employers in the long run. For example, while they’re technically and digitally advanced compared to past generations, they still place importance on critical marketing soft skills such as interpersonal communication and creativity.