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Gen Z is Entering The Workforce: 30 Stats Marketing Managers Need to Know

To help you get an idea of how Gen Z talent could benefit your workplace in the future, here are 30 stats that you can keep in mind as they work their way into the labor force..

Gen Z Population

Source: Business Insider Intelligence

Skills and Strengths

Source: LinkedIn Learning

Gen z says they're more creative than past generations

Source: Snapchat

Academic and Career Motivations

When Gen Z begins its job search

Source: 2019 Yellow Recruiting Study

Culture and Diversity

Relevant Behaviors

Drawing from the Gen Z Talent Pool

While Gen Z is still just stepping into the workforce, this age group’s versatility and adaptability might benefit employers in the long run. For example, while they’re technically and digitally advanced compared to past generations, they still place importance on critical marketing soft skills such as interpersonal communication and creativity.