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Gen Z is Entering The Workforce: 30 Stats Marketing Managers Need to Know

At this point, millennials have generally disproved the worst stereotypes related to our (lack of) ambition by becoming more educated than some generations before us, growing more frugal about our finances, andhaving higher expectations for our customer experiences.

Gen Z is falling within a similar cycle of critique as they prepare to enter the workforce. Just like with millennials, internet chatter argues that they’re “spoiled,” “dependent on their parents,” and “terrible with money.”

As a future Gen Z manager or colleague, it’s important for you to separate myth from reality.

If you’ve heard some of the more negative the rumors about Gen Z, you might be worried that their attitudes around work will hinder your company in the future. However, taking the time to research the generation will help you realize that — like most generational assumptions — these rumors are mostly sweeping generalizations. In fact, a number of credible sources actually predict that this generation will be more ambitious, well educated, humble, and even more innovative than past age groups.