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Gen Z is Entering The Workforce: 30 Stats Marketing Managers Need to Know

It’s hard to believe Gen Z is already old enough to start working.

It seems like just yesterday that business experts were writing about how my own generation — millennials — was about to completely upend the workforce.

As I’ve watched journalists, researchers, and general social media users write about millennials and now Gen Z, I’ve found that they often say similar things. For example, although researchers have identified that each generation was more tech-savvy and career motivated than the last, we still hear myths saying that both age groups are “entitled and less motivated to earn money.