They usually don’t show you the keywords so you can check if the site is ranking, they rarely show the site or the actual amount of traffic. There are a lot of specifics missing.

But more importantly, some of those web analytics screenshots are fake. This is a big problem on Facebook Groups because the most unscrupulous and ambitious will show up to deceive people.

Fake SEO Case Studies on Facebook

I asked Steven Kang (@SEOSignalsLab), the administrator of the private SEO Signals Lab Facebook group about these fake case studies.

This is what the Steven Kang said:

“One of the biggest distrust factors residing within the SEO community is fake case study screenshots. Most fake screenshots are either stats that are doctored or taken from a random site in hopes of generating leads.