Next time someone shoves a case study in your face, check to see if it’s based on local search keywords, most times it is.

Choosing a trivial search phrase is one way to help tilt an SEO case study so that it produces seemingly positive results.

100% Fake Case Studies

Another way hustlers generate business is by using fake case studies. These unethical people don’t even bother to rank a site in an easy niche. They just copy a Google Analytics graph from someone else’s case study and claim it as evidence that their link building service produces results.

They publish screenshots of web traffic analytics graphs with marks indicating the date links were added after which the analytics report shows the search traffic growing exponentially.