Google is very much about showing users what they want to see. But Google tends to do less well determining what users want when users are not searching with a particular set of keywords, like Rhinoplasty Plano Texas.

There was close to zero search query volume and trivial competition.

The fact that a web page composed almost entirely of Latin could rank for the phrase Rhinoplasty Plano Texas is as much a reflection of the low competition for that phrase as it is an exposure of a weakness in Google’s algorithm that allows a non-English website to rank number one for a low competition keyword phrase.