Yet some SEO case studies published in Facebook groups are designed to create the impression that the tool can outwit Google.

Flaws in SEO Case Studies Published on Facebook

I don’t mean to say that all SEO case studies have issues.

One of the most consistent flaws I see in many case studies is that they are based on local geographic based keyword terms. Except for highly competitive areas like injury attorneys, local search keyword phrases are relatively non-competitive, especially in small towns.

It’s easier to rank a page for the name of a small town and keywords than it is to rank for more competitive phrases in larger metro areas like Los Angeles or New York City.