Case Studies Disappear When Challenged

I don’t mean to say that all SEO case studies published on Facebook are fake.

But the problem of fake SEO case studies published on Facebook has become so problematic that Facebook Administrators like Steven Fang require that anyone posting a case study allow inspection of things like Google Analytics data.

That requirement has dramatically cut down on the number of people sharing case studies in that Facebook Group.

When confronted with an SEO case study, be skeptical. It’s okay to ask to demand to see specifics like keyword phrases and domain names in order to judge the truthfulness of their claims.