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Expert Secrets For Search Engine Optimization Success Can Be Yours | Burt Steingraeber Marketing Consultant

TIP! Be sure to include full transcripts for any visual or audio content that you have on your site. Your audio and video content will be better understood by search engines if you use transcripts.

You must research your keywords before attempting to optimize your site. When you are building your website, you need to be aware of what keywords to focus on. Performing keyword research will help you understand what type of information visitors are trying to get from you. These popular keywords are the ones you want to concentrate your optimization efforts on.

TIP! Research keywords before you begin. Figure out which keywords are the most popular and useful for your website.

Use products such as adwords or adbrite. DIY SEO does not always produce the jump in rankings you want. These ads will really help increase your traffic. It’s especially helpful when the advertiser is someone big like Google.