In times during the crisis, it’s human nature to pause and evaluate.

With an abundance of doubt going around, business people and customers alike share a mindset that is common cut costs wherever feasible.

For the customer, what this means is perhaps not goods that are purchasing solutions being considered unneeded or deluxe products.

This, in change, leads business people to trust that price cutting — or preserving — should begin with the advertising budget – because the reason why spend some money to market to and get customers that are new they’re less inclined to buy?