While some traditional marketing methods may be becoming obsolete, SEO is here to stay in 2020. Whether you invested in SEO early or are just getting started, it can still be a major driver of traffic and leads to your website.

SEO is particularly beneficial for locally focused businesses, those looking to reach more users with their content and businesses hoping to adopt a multichannel approach. By writing content that’s tailored to your audience and optimizing your website for high-traffic keywords, you can expand your reach and boost your brand’s authority online.