Google organic search isn’t going anywhere anytime soon, so savvy business owners would do well to use SEO alongside existing traffic channels. By taking a multichannel approach, you can continue generating results through your current campaigns while also opening up a consistent stream of new leads.

While SEO may not be a “set it and forget it” strategy, it does have the potential to drive traffic and leads on autopilot. You can easily outsource SEO and/or content creation so you attract organic traffic without taking time away from your primary marketing channels.

Brand Authority And Reach

According to a 2014 survey, 84% of the millennial respondents said they don’t like advertising (and many of them don’t trust it). It seems that many of this generation of buyers are becoming more resistant to traditional tactics like cold calling, email spam and even paid ads.