This update matters for bloggers and business owners who are dependant on organic traffic when it comes to generating ad revenue, leads and sales. You can maximize your traffic-generating potential by creating optimized content that best matches what your target audience is looking for and provides more value than the pages that are currently ranking.

Adopting A Multichannel Approach

We all know the saying “Don’t put all your eggs in one basket,” and this certainly applies to marketing. If you rely on a single traffic source to drive business to your website, you’re putting your business at risk if that channel ever were to dry up or disappear altogether.