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Council Post: Why SEO Still Matters In 2020

Customer/Client Aquisition For Locally Focused Businesses

SEO is still one of the best customer acquisition strategies for locally focused businesses. What better way to bring customers in the door (or to your website) than to outrank your local competitors?

With local SEO, you can reach prospective customers and clients by targeting users that are searching in your local area. Google tailors the search results to your geographic location, so, if optimized correctly, your website can dominate the local search results for your niche.

Optimize your locally focused business website with local keywords, fill out your Google My Business profile and other directory profiles, gather positive reviews from past clients or customers and conduct backlink outreach to increase your visibility in local search.