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Coronavirus disrupts search, digital ad budgets – Search Engine Land

Feeling Jittery

The uncertainty of it all has businesses of all types on edge.

Another Vervaunt client, a luggage retailer, hasn’t seen demand drop, but “the trends coming out of Italy has them cautious,” said Wright. The agency manages Search, Shopping, Amazon and Social for the client. Last week, Amazon revenue was down, but Wright said it isn’t clear yet if that is a trend. They expect to be pulling back on most of the client’s prospecting campaigns through this week, though the amount isn’t confirmed yet. Budgets will be managed daily on an ad hoc basis depending on how things look.