A luxury international travel business has cut budgets by more than 50% from previous months across all digital channels, said Michelle Morgan, director of client services at Louisville-based digital agency Clix Marketing. Morgan says the agency still has the flexibility to allocate the remaining budget to the channels and campaigns that are most effective, there’s just less to work with for now.

Some businesses have put a full stop on their digital ad budgets. “We’ve had two clients pause spending due to coronavirus,” said Tom Shurville, managing director of UK-based digital agency Distinctly. The clients — in hospitality and events industries — expect to keep advertising turned off until the coronavirus no longer affects gatherings.