Implement cross-selling

You can also increase the average check by offering your customers additional products that complement, match, or resemble their orders. Apple, for example, offers to buy accessories for the main devices, as well as extra paid services.

Integrate a comparison tool

This feature is especially relevant for stores selling electronics and other complex goods. In particular, in the Apple store, you can compare the technical specifications of the iPhone X, iPhone 8, iPhone 8 Plus, and so on. This increases the consumer awareness of users and helps them make the most informed choice in favor of a particular item.
Summary
As you can see, in order to achieve higher conversion rates, you need to go through a bunch of aspects and employ several techniques for the ultimate optimization of customer experience. Let us help you implement and enhance your Magento store to get you more sales, more traffic, and more hype at lesser expenses.