All the services are “free” (only pay for the product)

It is better to include all the additional costs (for example, the delivery bill) in the cost of the product itself than take money from customers in excess of the amount with which they would come to an offline store. This practice helps to gain even greater customer loyalty In the case of Apple.

Let non-registered users make purchases

You don’t have to force your potential customers to register on your website if they don’t want to. The Apple store has long adopted this trait – there are different CTAs for users with an account and without one.