Best Conversion Optimization Practices

Let’s take a look at some of the best practices for improving the customer journey and increasing conversion rates on the example of the Apple online store.

“The Urgency Effect”

The developers of Apple Store use this technique most convincingly, offering to purchase the goods before a certain time limit and get the goods delivered on the same day. It seems to be a non-intrusive coining of “buy while we still have it in stock,” but it also motivates buyers to make a purchase at once to get the desired device in their hands as soon as possible.