The user rating of your whole website can even be explicitly attached to the search result snippet. This way, you get to influence users’ decision to use your services as soon as they start searches. As for user feedback, most efficient reviews are the ones made in social media, with live existing profiles standing behind their words.

Provide an online chat

You are unlikely to be able to give answers to all possible questions on the product page or in the FAQ. The most effective way to clarify all the tiny details for a client is to have a live conversation where you can also dispel doubts and demonstrate your employees’ qualification.