Thus, based on the survey that covered 161 owners of Magento-based eCommerce solutions, their average conversion rate by February 2020 was 1.3%. Shopify has a slightly higher figure of 1.75%. We did not find exact data regarding another popular engine – Bigcommerce, however, judging by the assurances of the developers, following their recommendations, you can easily achieve a 2% rate.

Last but not least, most resources based on WooCommerce – an extension for the most popular eCommerce CMS in the world WordPress for the most popular WordPress – show the average conversion rate of 0.8% (according to the data obtained from a survey of 48 owners of online stores based on WooCommerce).