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Building Brand Affinity Without the Big-Brand Budget

. 3. Be yourself unabashedly

. Tap into a genuine brand name voice by being yourself. When you ’ re little, you have more versatility than prominent brand names.

. AdaFruit Industries acquired a following by making DIY electronic devices enjoyable with its packages and discovering videos. When she was still a trainee at MIT, the business was begun in 2005 by Limor Fried. Hackernoon states , “ Fried merchandised the very same foundation discovered at electronic devices shops however likewise crafted eccentric material that made the possibility of soldering a reproduction Space Invaders cabinet appear affordable. ”