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Building Brand Affinity Without the Big-Brand Budget

While speed was no doubt essential, individuals likewise valued the business ’ s down-to-earth interactions. The brand name served clients’as if they were good friends. This developed naturally from the start, when the business was really serving good friends, Lefèvre stated.

. People pertained to like the brand name a lot that the business routinely got fan mail.

.  Captain Train fan mail

. Source: Medium

As Lefèvre stated,taking excellent care of your clients can return a hundred times over.

. The business was established in 2009; by 2016, it had actually reached 1.4 million signed up users and offered 5,000 tickets daily. In 2015, Captain Train processed$ 80 million in train ticket deals. The business was purchased by Trainline in 2016 for as much as$ 189 million.