Captain Train was a French start-up that offered train tickets online. The type in their success was consuming over consumer experience. According to Jonathan Lefèvre, head of client experience at Captain Train from 2012 to 2016, action speed was vital in a market that was sluggish and incredibly complex. He stated their success might be summed up in one sentence: ““ Our consumers more than happy when we address rapidly.””

. Captain Train concentrated on speed by making reaction time their crucial metric. ““ Speed ended up being so crucial that the mean action time ended up being the one and just sign to determine our ‘‘ efficiency ’ in client assistance, ” Lefèvre stated .