Benji Wagner, co-founder and imaginative director of Poler Outdoor Stuff, identified a chance to serve outdoor-clothing lovers who were not likely to check out the remote places promoted by Patagonia and The North Face. ““ The market decreased the bunny hole in regards to developing increasingly more technical items for a customer that’’ s basically a weekend warrior,” ” Wagner stated. “ Poler makes an excellent coat, however we’’ re not going to pretend you’’ re gon na climb up Mount Everest in it.””

. The copy and photography on the brand name’’ s site interest the casual camper, whose issues vary from those of hard-core outside professional athletes. Keep in mind the copy for among Poler’’ s camping tents, which describes outdoor camping as a household and to alleviate of setup, 2 issues that resonate with the business’’ s audience.