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Building Brand Affinity Without the Big-Brand Budget

. Then, invest a long time trying to find specific niches in your market. See if there are chances to serve consumers much better than your rivals– possibly you can wow with reaction speed, like Captain Train did. Possibly you can make a technical or uninteresting subject enjoyable, likeAdaFruit did. Have a look around for partners or influencers you can line up with.

. And if it feels frustrating, keep in mind: the brand names above — begun little, too.

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