. Motista, the — business that studies psychological connection to brand names, created its own step of brand name affinity: Emotional Connection Score( ECS). It utilizes study outcomes and big-data analytics to determine the portion of consumers who have actually reached a psychological connection with a brand name. Motista discovered that Gucci had the greatest rating of business studied, with an ECS of 44%. Some other familiar brand names and their ratings consisted of Ikea( 33% ), J. Crew (27%), Zappos( 23 %), CVS (19%), and Best Buy (17%).

. But there are lots of other metrics utilized to determine brand name affinity. Attempt taking a look at any of the following metrics: