. For Square, interesting influencers offered the preliminary traction the business required. According to First Round Review , Square ’ s marketing group targeted tech- and social-media-savvy store owners in the Bay Area, and these early consumers assisted them get the word out. “ Because Square ’ s roots remain in tech and the Bay Area, it at first started marketing its card “reader to regional merchants and individuals who would instantly comprehend the innovation. Not just was the barrier to entry lower in this area, however the clients they landed were likewise relatively prominent (and social networks savvy), assisting to spread out item awareness to others. ”