Whitehat Techniques
There are some instructors out there that still practice “black hat SEO” techniques. Back away from classes that teach techniques like purchasing links or using deceptive clocking techniques. Instead, look for a course that shows you how to implement whitehat SEO techniques like improving meta tags, Improves your site’s navigation and improves the quality of your content.

Recent Material
Google’s algorithms keep on changing throughout the year, that means you need to stay on top of your game. You may be an SEO expert, but you can take a class every couple of years to ensure that you keep up with the latest techniques and strategies to rank your website.