B2B turns to digital marketing in the wake of coronavirus outbreak – ClickZ
This is also the time to reset goals for your marketing campaigns and take an in-depth look into the performance of past efforts. A close look will for sure indicate that there is real need to refresh much of the marketing materials produced in the past.
This is a great opportunity to fine-tune the following features of your company’s visibility and promotion strategy:
Strengthening your focus on web marketing will enable you to maintain normality in these crazy days and will give you a competitive edge over competitors who are slow to react.
Hopefully, the whole crisis will end soon, but no matter how long it takes strengthening you online marketing efforts will minimize the risk and improve your overall position.