B2B turns to digital marketing in the wake of coronavirus outbreak – ClickZ
Online marketing to benefit
The major advantage of digital marketing, besides the fact that it does not require face-to-face interaction, is that it is measurable. Marketers can quite easily obtain a good picture of their spending return on investment (ROI), and of which activities generate the highest number of quality leads and at what expense.
Assuming that many marketers will have some extra free time, especially those who will have to go into home isolation, they are advised to use it to review their online marketing strategy and redefine their marketing messages.
Review your marketing strategy
Marketing executives often complain that they have no time to update their websites because of their work overload. Well, this is exactly the time to revisit the corporate site and make sure that your company is well presented.