Large organizations, such as the World Ban and International Monetary Fund have already announced that they drop all face-to-face meeting and companies on the private sector are expected to follow.

Considering that companies allocate the largest chunk of their budgets to trade shows, even a moderate change in preferences is likely to translate into higher investment in web marketing.

Billions of dollars lost

Figures published by data intelligence company PredictHQ  indicate that in February alone, concerns about the coronavirus led to a 500% surge in cancellations and postponements of significant events.