.3. Glossier Here’s an example of hyperlocal marketing by a worldwide business. Appeal business Glossier opened a pop-up area in Boston’s Seaport location throughout 2019. To market their brand-new pop-up, Glossier utilized a great deal of Boston-based hyperlocal marketing efforts to develop interest with a particular audience: Boston-based consumers who might take a trip to Seaport.

Let’s take a look at their Instagram advertisement:

View this post on Instagram

What occurred when Boston saw our Boy Brow advertisements ❤

A post shared by Glossier (@glossier) on Feb 6, 2019 at 2:25 pm PST

This post was submitted 3 days after the New England Patriots won Super Bowl LIII . The area of the image? A public transit stop less than 10 minutes far from the area of Glossier’s pop-up.