If 60% of any page’s information matches another, Google could consider it duplicated.

From an ecommerce standpoint, if you have individual product pages for the same item, but in different colors or sizes, those pages could be deemed duplicates.

Consolidating all of these options onto one page will not only solve this issue but ensure your site is responsive and user-friendly.

9. Improve Any Thin Content

Google is also on the lookout for pages with thin content.

If a product page doesn’t contain a detailed description and images specific to the item, it may not be indexed.

The reasoning is that Google does not believe the page will satisfy the user’s search intent, as there is little information to provide.