You can identify what type a particular term is by searching it in an incognito window to see what results pop up.

If the query directs you primarily to product pages, you’re on the right track.

7. Don’t Compete with Yourself

Once you have figured out your transactional, sales-driven keywords, try to ensure multiple pages are not ranking for the same term.

If two pages rank for a specific query, Google will not know which to display first, or at all.

You don’t want to put in all that effort researching your transactional keywords only to have users directed to the homepage instead of the product page.