Adding it to your site is easy, and it’s vital that you do so.

It ensures that your products are more appealing on the first page of results and in the shopping tab of Google.

You can view your current schema markup setup within the products report of Google Search Console.

Ecommerce Keyword Checklist

Once your technical SEO is sound, you will want to evaluate your current keywords and see which pages are ranking for them.

5. Target Specific, Sales-Driven Keywords

One of the biggest mistakes ecommerce business owners make is targeting the wrong keywords.

Many go after the terms with the highest search volume related to a brand.