1. Ensure Your Website Can Be Crawled & Indexed

If a search engine can’t crawl your website, it can’t rank your content.

Specifically, it can’t rank your products in search results.

Your site’s indexability, crawlability, speed, content, schema markup, and overall user-friendliness are all essential components of technical SEO.

If these elements are correctly set up, the rest of your ecommerce SEO strategy will fall into place.

2. Resolve Pages with 4XX Errors

Google Search Console is an incredibly useful tool for all websites.

Once your site is verified, your first step should be to address any pages that come up with errors.