As this understanding becomes more common throughout the industry, we’ll see a higher level of focus on branding, especially as it applies to attracting talent. As the industry becomes more connected through digital channels, top talent typically has their “pick of the litter” when it comes to what companies they work with.

9. Influencer Marketing An Untapped Resources for Many Manufacturers

Influencer marketing and social media as a whole are untapped avenues for consistent and reliable growth for manufacturing companies. Too often, social media is written off as something that is more suitable for B2C. Today, professional networks like LinkedIn can be an excellent way to engage with your target market.