Marketing automation provides a frictionless way for prospects and customers to get their most important, most pressing questions answered. Forward-thinking companies are already embracing more automated sequences and are reaping the rewards.

51% of companies today are using marketing automation in some form. While the manufacturing industry typically lags behind digital adoption, you can expect to see rapid growth in this area in the next few years.

8. Branding to Play a Bigger Role in Recruiting

There is an increasing understanding that your marketing operations don’t just impact your ability to connect with customers, it also impacts your ability to attract top-of-the-line talent to your organization as well.