6. Email Continues to Play a Critical Role

Email is the most widespread digital marketing channel used in the manufacturing industry. 92% of manufacturing companies are currently using email to distribute the content that they create for their audience.

In the future, we will see more companies in this space find innovative ways to use email marketing. In fact, email marketing will play the central role in the next trend that we cover in this article — marketing automation.

7. Marketing Automation to Play a Big Role in Manufacturing Growth

Marketing automation is the key to unlocking consistent, reliable growth through digital channels. Manufacturing industry companies are already embracing marketing automation, but there is so much room for growth in this area that is currently unexplored.