However, that still leaves a lot of room for growth. In the next few years, we will see many more companies embrace a data-backed approach and make the switch.

5. Growing Interest in Inbound Marketing

It isn’t just content marketing — manufacturing companies are embracing inbound marketing as a whole.

Companies aren’t just producing one kind of content. They are producing several, working together to ensure that they provide a complete picture for their prospects across all channels that they would like to interact through. 78% of manufacturing marketers use some form of inbound marketing.