This is another sign that manufacturing marketing budgets may be lower than what they should be. Marketers are recognizing opportunities but are unable to capitalize on them due to time constraints.

In many cases, it may be wise for companies to invest in content creation now, as the content will be dividends for years to come.

4. A Move Toward Data-Backed Decisions and Analytics

A move toward digital usually coincides with an effort to take a more data-backed approach. Digital marketing channels simply provide too much valuable data for most companies to ignore. This is evidenced by the fact that today, 76% of manufacturing marketing departments use analytics and tools.