2. Manufacturing Marketing Has Room to Grow

Only 1% of manufacturing marketers view their marketing operations as sophisticated. This shows that marketers in these organizations recognize that there is a lot of room to grow. Many are just budget constrained.

Working toward a more sophisticated operation is something that can take years for many companies. It is something that companies look to slowly creep toward over time, rather than expecting it to come together right away.

3. Manufacturing Marketers Blame a Lack of Content for Stagnant Growth

67% of manufacturing marketers state that a lack of time devoted to content marketing is responsible for their stagnant success over the last year.