Here are some of the big trends that we’ve seen growing in recent years and will continue to play a vital role in the marketing operations of those in the manufacturing industry for years to come.

1. Manufacturers Are Embracing Content Marketing

Content marketing is already being embraced by most manufacturing companies. In fact, 85% of manufacturing marketers are using content marketing in some form.

We can expect this trend to continue in the coming years as more companies get on board. Content plays a critical role in educating your prospects and customers.

This is especially important in manufacturing industries where sales cycles can be longer and prospects will require a fair amount of education before they are ready to enter into a partnership with your company.