The marketing landscape has been changing rapidly for manufacturing companies. 

In an industry where many deals are still sealed with handshakes and rounds of golf, the rise of digital marketing has upended the relationship and word-of-mouth marketing practices that were so critical to the success of many companies in the space.

As digital marketing continues to play a bigger role in the industry, we have noticed some discernible trends emerging. Many manufacturing companies are still getting their feet wet when it comes to digital channels. For many, they are just beginning to scratch the surface of what is possible for them through digital.